The Blackberry is a renewed Mobile Manufacturers Company in USA and has shipped 200 million Mobile Units to the date. It has its own SO System. The Mobile Phone by Marketing Company Lexicon Branding and name was suggested as the buttons of Keyboards resembled with droplets of which the Blackberry Fruits compose of. The first ever Mobile Phone released by blackberry was 850 released in 1999 as a two way pager in Munich in Germany while Blackberry’s first known Smartphone released in 2003 with push mail, mobile phone, text based messages, internet faxing and web browsing along with other supportive features. Now Blackberry has released the Z30, Z10 and Q10 with Q5 as recent release. The current Mobile Operating System is Blackberry 10. Blackberry Mobiles contributes 3% of the Mobile Devices around the world for 2011 year while its share for the same time period was 25% of total Smartphone of the world. As of September 2012, there are about 80 million Blackberry Smartphone subscribers. But currently the previous leader of Smartphone world is struggling to maintain its business. Let see how the Smartphone Manufacturer will manage the current affairs in order to compete with its Business opponents.